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Marketing Community Relations Manager

Job Ref: 25680

Talent Area: Administrative Management

Houston Methodist San Jacinto Hospital
Baytown, TX 77521

Area/Department: Business Development

Employment Type: Regular

Job Type: Full-Time

Organization: Houston Methodist

Work Shift: DAY

Work Week: M - F

Company Profile

Houston Methodist San Jacinto Hospital, located 35 miles southeast of Houston, is the area's only full-service hospital offering specialized medical care for patients at every stage in life. This 392 licensed bed hospital with 18 operating rooms, and over 1,400 employees, brings Medical Center excellence and quality care close to East Harris and surrounding counties.

Job Summary

The Marketing/Community Relations Manager is responsible for managing all Houston Methodist San Jacinto Hospital (HMSJ) marketing, public relations, internal communications and website content development initiatives, ensuring activities complement the hospital and system strategic plans. Works collaboratively with HMSJ leadership and leads local marketing team in the development and implementation of marketing and communications plans to promote hospital service lines, and to respond to public relations and internal communications needs.  Supervises guest services and participates in the planning and implementation of customer service relations campaigns and events, including but not limited to: health fairs, seminars, outreach events, chamber activities, open house and other hospital events. Leads and manages employees within the marketing department.   This position works collaboratively with members of the corporate HM Marketing and communications department as well as physicians and staff throughout the hospital system.


Select the applicable age group(s) of primary customers/patients served by this position.

 Not applicable                   

 Neonate (Birth to 28 days)

 Infants/Toddlers (29 days to 18 months)

 Toddler (18 months to 3 years)

 Preschooler (3-6 years)

 School Age (6-12 years)

 Adolescence (12-18 years)

 Young Adult (19-40 Years)

 Middle Adult (40-65 Years)

 Mature Adult (65 years and older) 


  1. Provide personalized care and service by consistently demonstrating our I CARE values:

INTEGRITY: We are honest and ethical in all we say and do.

COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.

ACCOUNTABILITY: We hold ourselves accountable for all our actions.

RESPECT: We treat every individual as a person of worth, dignity, and value.

EXCELLENCE: We strive to be the best at what we do and a model for others to emulate. 

  1. Focuses on patient/customer safety

  2. Delivers personalized service using HM Service Standards

  3. Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language

  4. Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job



Duties and Responsibilities are cross-referenced to Houston Methodist’s Pillars of Excellence and will be transferred to the Performance Evaluation.


PEOPLE (20%)

  1. Promotes a positive work environment and leads the team to be dynamic and a focused work unit that actively helps one other to achieve optimal department results. Role models to team members effective communication skills, assisting in their development of such skills

  2. Leads development for hospital-wide and service line-specific marketing and communication plans, in collaboration with HMSJ administration, clinical leaders and HM corporate marketing and communications directors.

  3. Partners with HM corporate in creating and managing web content plan for HMSJ, online marketing campaigns and the enhancement of editorial content/graphics for relevant local web pages.

  4. Represents and engages HMSJ in external relations activities in the community and at chamber events.

  5. Serves as the primary HMSJ contact for contract design and writing resources, media representatives and other external marketing suppliers, as well as HM corporate marketing and communication team.


  1. Responsible for the planning, development and implementation of HMSJ marketing and promotional campaigns, such as local print, direct mail, and consumer/patient events to drive preference and interest in HMSJ.Evaluates marketing plans and campaign results for success.

  2. Leads, manages and participates in the planning and implementation of all internal communication efforts, customer service relations, and events; including but not limited to: health fairs, seminars, outreach events, chamber activities, open house and other hospital events.

  3. Partners with corporate PR and HMSJ executive team on the management of corporate communications, including press release writing/distribution.

  4. Serves as Public Information Officer in event of media crises, collaborating with corporate PR and communicating approved messages to media.

  5. Supervises guest services employees at HMSJ.



  6. Coordinates with HM corporate marketing to ensure marketing/communications are on par with System strategy and brand.

  7. Directs creative work with contracted freelancers as well as through corporate creative services team.



  1. Develops annual marketing budget and manages approved expenses in alignment with budget parameters.

  2. Supports business development projects and analysis through collateral, promotional items and other support as needed.

  3. Self-motivated to independently manage time effectively and prioritize tasks for self and other support staff.



  1. Manages the creation of customized content and production of HMSJ publications, including Leading Medicine in West Houston/Katy.

  2. Seeks opportunities to expand learning beyond baseline competencies with a focus on continual development as a Marketing/Community Relations Manager.

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned.  Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.



Bachelor’s Degree required.  Master’s degree preferred. 


5 years of experience with a primary focus in marketing and may also include: public relations, corporate communications, and/or journalism.

2 years of management level experience.  

Experience with Customer Relationship Management (CRM), Maptitude, and Map Point tools a plus.






  • Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
  • Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
  • Ability to create, develop and execute advertising for all marketing mediums.
  • Advanced analytical insight and understanding of market research.
  • Understanding of web content development and strategy.
  • Ability to create  advanced targeted branding and messaging communications
  • Knowledge of media management, both traditional and digital. 
  • Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills and competency assessments.
  • Ability to exercise keen judgment in dealing with sensitive and/or confidential information.


Equal Employment Opportunity

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of  race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law.

VEVRAA Federal Contractor – priority referral Protected Veterans requested.