Marketing Program Manager - Cancer Service Line

Location: Corporate
8100 Greenbriar St
Houston, TX 77054
Job Ref:
37065
Talent Area:
Leadership Management
Job Shift:
1st - Day
Job Type:
Full-Time
Posted Date:
Jan. 17, 2023

JOB SUMMARY

At Houston Methodist, Marketing Program Manager position is responsible driving preference and volume/impact for assigned programs, service lines, and/or sponsorships, and is accountable for performance against strategy/goals for the assigned area. This client-facing role independently manages relationship with hospital leadership (administrators and chairs) and leads the development, implementation and measurement and optimization of marketing/sponsorship plans. The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.

Requirements:

PRIMARY JOB RESPONSIBILITIES

Job responsibilities labeled EF capture those duties that are essential functions of the job.


PEOPLE - 20%

  1. Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization. (EF)
  2. Independently drives creative solutions with hospital leaders, physicians and other stakeholders. (EF)
  3. Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals. (EF)


SERVICE - 25%

  1. Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events. Develops and manages recurring performance reports. Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects. (EF)
  2. Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs. (EF)
  3. Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers. (EF)


QUALITY/SAFETY - 20%

  1. Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually. (EF)
  2. Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change. (EF)


FINANCE - 15%

  1. Develops, presents and gains approval of marketing plans and budgets from marketing management. (EF)
  2. Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels. (EF)
  3. Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages budget reconciliation in partnership with manager. (EF)


GROWTH/INNOVATION - 20%

  1. Independently optimizes strategy and initiatives to grow consumer preference and volume. (EF)
  2. Proactively problem solves when challenges present themselves. (EF)
  3. Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives. (EF)


This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

Qualifications:

EDUCATION REQUIREMENTS

o Bachelor’s Degree in Business, Marketing, Communications, or related field


EXPERIENCE REQUIREMENTS

o Seven years of experience related to marketing and communications

CERTIFICATIONS, LICENSES AND REGISTRATIONS REQUIRED

o None

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

o Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

o Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

o Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

o Ability to lead meetings, conversations and present with authority.

o Ability to work under pressure and balance many competing priorities in an organized manner

o Proficient in spreadsheet, word-processing, and presentation software

o Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues

o Ability to manage own professional development including receiving, seeking out and acting on performance feedback

o Demonstrative initiative in managing projects and communication with stakeholders

o Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others.

 

SUPPLEMENTAL REQUIREMENTS


Work Attire Yes/No

Uniform No

Scrubs No

Business professional Yes

Other (dept approved) No


On-Call* No


*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.


Travel**

May require travel within Yes

Houston Metropolitan area


May require travel outside No

of Houston Metropolitan area


**Travel specifications may vary by department.


Please note any other special considerations to this job: _________________________

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. Houston Methodist consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston area. Houston Methodist also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, Houston Methodist employs more than 27,000 employees and is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide high quality patient care.

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