Sr Communications Specialist Marketing

JOB SUMMARY

At Houston Methodist, the Senior (Sr.) Communications Specialist position is responsible for developing proactive hospital and executive communications, leading engaging internal communications strategies and executing external reactive and proactive communications and media relations by effectively cultivating and nurturing media relationships. The Senior Communications Specialist will develop communications strategies to ensure stakeholders achieve goals and meet objectives by producing clear, concise, and engaging content while utilizing editorial skills in writing, proofreading, and editing. The Senior Communications Specialist will build and maintain strong relationships with internal clients including the executive team.

PRIMARY JOB RESPONSIBILITIES

Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE - 20%

1. Collaborates with hospital leadership, human resources, departmental management, physicians, and stakeholders to conceptualize, develop, and implement internal and external communication initiatives that support the organization and achieve goals. (EF)
2. Prepares executives, physicians, and other stakeholders to respond to media through the utilization of professional writing styles, and messaging for specific audiences. (EF)
3. Provides guidance and develops relationships with all audiences, including executives, corporate marketing, corporate public relations, digital or web as appropriate. Collaborates with corporate colleagues on systemwide initiatives. (EF)

SERVICE - 35%

1. Proactively develops public and media relations strategies and tactics, writes and edits press releases, media alerts, and story pitches to effectively communicate key messages to journalists and drives local hospital/physician reputation. Supports other communications representatives with production; develop questions/scripts and coordinate interviews for key personnel. (EF)
2. Develops and implements measurable, hospital- or physician-specific communication initiatives that support the organizational strategy. Develops and manages reporting on internal communication performance and assessment of local media reports. (EF)
3. Writes, proofreads, and edits hospital newsletters and/or magazine articles, crisis communications, special correspondence, promotional materials, and other communication pieces. (EF)
4. Works to ensure timely and effective content deployment at all times. Meets writing and content development deadlines to ensure quick turnarounds in a fast-paced, rapidly changing environment. (EF)

QUALITY/SAFETY - 20%

1. Collaborates with setting standards and creating best practice guidelines for internal users, and ensures content conforms to established standards. (EF).
2. Responds timely to inquiries and deadlines and acts as a brand steward, ensuring all messaging, copy and other content is within brand voice and editorial guidelines. (EF)
3. Develops clear, concise and accurate communications and talking points; fact-checking content prior to leadership review. (EF)
4. Maintains communication databases and manages internal communications platforms. (EF)

FINANCE - 10%

1. Ensures timely submission of invoices; tracks and adheres to budgets for assigned projects.

GROWTH/INNOVATION - 15%

1. Proactively seeks opportunities to improve internal communications and media strategy. (EF)
2. Seeks out innovative trends to address internal and external audiences. Continuously applies learnings and best practices to improve efficiency of content development and deployment process. (EF)
3. Proactively problem solves when challenges present themselves. Participates in hospital or system committees as needed. (EF)

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION REQUIREMENTS

o Bachelor’s degree in Communications, English, Journalism, or related field

EXPERIENCE REQUIREMENTS

o Six years experience related to media relations, copywriting or communications